Понимание endpoint. Бинарная и небинарная передачи данных

<?xml version="1.0" encoding="utf-8"?>
<configuration>
  <appSettings>
    <add key="aspnet:UseTaskFriendlySynchronizationContext" value="true" />
    <add key="ClientSettingsProvider.ServiceUri" value="" />
  </appSettings>
  <system.web>
    <compilation debug="true" />
    <membership defaultProvider="ClientAuthenticationMembershipProvider">
      <providers>
        <add name="ClientAuthenticationMembershipProvider" type="System.Web.ClientServices.Providers.ClientFormsAuthenticationMembershipProvider, System.Web.Extensions, Version=4.0.0.0, Culture=neutral, PublicKeyToken=31bf3856ad364e35" serviceUri="" />
      </providers>
    </membership>
    <roleManager defaultProvider="ClientRoleProvider" enabled="true">
      <providers>
        <add name="ClientRoleProvider" type="System.Web.ClientServices.Providers.ClientRoleProvider, System.Web.Extensions, Version=4.0.0.0, Culture=neutral, PublicKeyToken=31bf3856ad364e35" serviceUri="" cacheTimeout="86400" />
      </providers>
    </roleManager>
  </system.web>
  <!-- When deploying the service library project, the content of the config file must be added to the host's 
  app.config file. System.Configuration does not support config files for libraries. -->
  <system.serviceModel>
    <bindings>
      <customBinding>
        <binding name="BinaryHttpBinding">
          <binaryMessageEncoding />
          <httpTransport />
        </binding>
      </customBinding>
    </bindings>
    <services>
      <service name="WcfServiceLibrary1.Service1">
        <host>
          <baseAddresses>
            <add baseAddress="http://localhost:8733/Design_Time_Addresses/WcfServiceLibrary1/Service1/" />
          </baseAddresses>
        </host>
        <!-- Service Endpoints -->
        <!-- Unless fully qualified, address is relative to base address supplied above -->
        <endpoint address="" binding="customBinding" bindingConfiguration="BinaryHttpBinding" contract="WcfServiceLibrary1.IService1">
          <!-- 
              Upon deployment, the following identity element should be removed or replaced to reflect the 
              identity under which the deployed service runs.  If removed, WCF will infer an appropriate identity 
              automatically.
          -->
          <identity>
            <dns value="localhost" />
          </identity>
        </endpoint>
        <!-- Metadata Endpoints -->
        <!-- The Metadata Exchange endpoint is used by the service to describe itself to clients. -->
        <!-- This endpoint does not use a secure binding and should be secured or removed before deployment -->
        <endpoint address="mex" binding="mexHttpBinding" contract="IMetadataExchange" />
      </service>
    </services>
    <behaviors>
      <serviceBehaviors>
        <behavior>
          <!-- To avoid disclosing metadata information, 
          set the values below to false before deployment -->
          <serviceMetadata httpGetEnabled="True" httpsGetEnabled="True" />
          <!-- To receive exception details in faults for debugging purposes, 
          set the value below to true.  Set to false before deployment 
          to avoid disclosing exception information -->
          <serviceDebug includeExceptionDetailInFaults="False" />
        </behavior>
      </serviceBehaviors>
    </behaviors>
  </system.serviceModel>
</configuration>