Скрипт срабатывает только один раз

tinyMCE.init({    
        
        width:"900",
        height:"500",
        language : "ru",
        // General options
        mode : "textareas",
        theme : "advanced",
        plugins : "spellchecker,pagebreak,style,layer,table,save,advhr,advimage,advlink,emotions,iespell,inlinepopups,insertdatetime,preview,media,searchreplace,print,contextmenu,paste,directionality,fullscreen,noneditable,visualchars,nonbreaking,xhtmlxtras,template",
 
        // Theme options
        theme_advanced_buttons1 : "save,newdocument,|,bold,italic,underline,strikethrough,|,justifyleft,justifycenter,justifyright,justifyfull,|,styleselect,formatselect,fontselect,fontsizeselect",
        theme_advanced_buttons2 : "cut,copy,paste,pastetext,pasteword,|,search,replace,|,bullist,numlist,|,outdent,indent,blockquote,|,undo,redo,|,link,unlink,anchor,image,cleanup,help,code,|,insertdate,inserttime,preview,|,forecolor,backcolor",
        theme_advanced_buttons3 : "tablecontrols,|,hr,removeformat,visualaid,|,sub,sup,|,charmap,emotions,iespell,media,advhr,|,print,|,ltr,rtl,|,fullscreen",
        theme_advanced_buttons4 : "insertlayer,moveforward,movebackward,absolute,|,styleprops,spellchecker,|,cite,abbr,acronym,del,ins,attribs,|,visualchars,nonbreaking,template,blockquote,pagebreak,|,insertfile,insertimage",
        theme_advanced_toolbar_location : "top",
        theme_advanced_toolbar_align : "left",
        theme_advanced_statusbar_location : "bottom",
        theme_advanced_resizing : true,
 
        // Skin options
        skin : "o2k7",
        skin_variant : "silver"        
 
});
 
 
$(':input[name="save"]').click(function()
{
        var lnk = $(':input[name="link"]').val();
        var cp_name = $(':input[name="name"]').val();
        var meta_k = $(':input[name="meta_k"]').val();
        var meta_d = $(':input[name="meta_d"]').val();
        var title = $(':input[name="title"]').val();
        var content = tinyMCE.get("cont").getContent();
 
        $('#content').html(im_load);
        
        $.post(base_url+'save_page',{lnk:lnk,cp_name:cp_name,meta_k:meta_k,meta_d:meta_d,title:title,content:content},function(data)
        {
            $('#content').html(data);
        });
});