Как добавить иконку к exe файлу в cx_Freeze?

from cx_Freeze import setup, Executable
 
# Dependencies are automatically detected, but it might need
# fine tuning.
buildOptions = dict(packages = [], excludes = [])
 
executables = [
    Executable('start.py', 'Console')
]
 
setup(name='start',
      version = '1.0',
      description = 'prog',
      options = dict(build_exe = buildOptions),
      executables = executables)

from cx_Freeze import setup, Executable
 
base = None, # 'Win32GUI'
 
includefiles = ["adapter.cfg"]
includes = ["decimal", "gzip"]
excludes = ["bdb", "html", "getopt", "getpass",
            "gettext", "macurl2path", "mimetypes", "multiprocessing", "pdb",
            "os2emxpath", "readline", "smtplib", "socketserver",
            "subprocess", "tarfile", "tkinter", "webbrowser",
            "win32api", "win32con", "win32pipe", "win32evtlog", "win32evtlogutil"]
packages = ["lxml",]
 
target = Executable(
        script = "reader.py",
        base = base,
        targetName = "reader.exe",
        )
 
setup(
    name = "Наименование",
    version = "Номер версии",
    description = "Краткое описание",
    author = "Автор",
    author_email = "Мыльник автора",
    options = {"build_exe": {
            "build_exe": r"..\dist",
            "icon": r"..\resource\mainicon.ico",
            "optimize": 2,
            "compressed": True,
            "create_shared_zip": True,
            "copy_dependent_files": True,
            "includes": includes,
            "excludes": excludes,
            "packages": packages,
            'include_files': includefiles}},
    executables = [target]
)