Parse error: syntax error, unexpected '' (T_ENCAPSED_AND_WHITESPACE), expecting identifier (T_STRING) or variable (T_VARIABLE) or number (T_NUM_STRING

<?php
 
$mytext = "<?php 
include('../connect.php');
include('../head.php');
include('../menu.php');?> 
</ul>
</div>
<center><h1>Название</center>
<div id='content'> 
<?php
mysql_query(\"SET NAMES 'utf8' \");
mysql_query(\"SET CHARACTER SET 'utf8' \");
$strSQL1 = \"SELECT content FROM menu WHERE id='$idq'\";
$rs1 = mysql_query($strSQL1);
while($row1 = mysql_fetch_array($rs1)){
 $text = $row1['content']; // -                                 РУГАЕТСЯ НА ЭТУ СТРОКУ
 }
echo $text;
?>
</div>

$mytext = '<?php 
include("../connect.php");
include("../head.php");
include("../menu.php");?> 
</ul>
</div>
<center><h1>Название</center>
<div id="content"> 
<?php
mysql_query("SET NAMES \'utf8\'");
mysql_query("SET CHARACTER SET \'utf8\'");
$strSQL1 = "SELECT content FROM menu WHERE id=\'$idq\'";
$rs1 = mysql_query($strSQL1);
while($row1 = mysql_fetch_array($rs1)){
 $text = $row1[\'content\'];
 }
echo $text;
?>
</div>';

$strSQL1 = "SELECT content FROM menu WHERE id='$idq'";

$mytext = '<?php 
include("../connect.php");
include("../head.php");
include("../menu.php");?> 
</ul>
</div>
<center><h1>Название</center>
<div id="content"> 
<?php
mysql_query("SET NAMES \'utf8\'");
mysql_query("SET CHARACTER SET \'utf8\'");
$strSQL1 = "SELECT content FROM menu WHERE id=\''.$idq.'\'";
$rs1 = mysql_query($strSQL1);
while($row1 = mysql_fetch_array($rs1)){
 $text = $row1[\'content\'];
 }
echo $text;
?>
</div>';